Concept
When making the 'GOZA.' range we wanted to blend the traditional hanagoza
methods and traditions of making goza with a desire to create items from this material
which no-one has done before, and which anyone would want in their home.
We want to revive goza as a household material and bring these products
to a wider audience both in Japan and abroad, making 'GOZA'. a trusted brand.
・We want to revive goza as a household material and bring these products
to a wider audience both in Japan and abroad, making 'GOZA'. a trusted brand.
・'GOZA.' uses only the best parts of the highest quality Japanese igusa to make the highest quality goza products
・Our goza wicks away water and is resistant to water damage
・'GOZA.' continues to use a method of colouring called kusakizome, perfected through trial and error over many years.
This produces a high quality product which is highly regarded by sellers throughout Japan
In this way 'GOZA.' aims to take the traditions and techniques of making
goza which have been passed down the generations, and give new life
to the potential for goza by fitting it to the needs of modern interior design,
giving colour to people's lives around the world.
The name 'GOZA.'
We chose the name 'GOZA.' for our range to popularise goza around the world so that goza can become as well-known as tatami outside Japan.
By doing so we hope that we will help spark a renaissance amongst goza makers in Japan raising the variety and quality of these products so that this versatile and traditional material will become more widely known and 'GOZA.' will become the brand of choice.
